Are you carrying the pet products your clients really want?

American households are spending more than ever on the health and happiness of their furry family members. In 2021, the American Pet Products Association reported a whopping $123.6 billion invested in pets. Of this total, “Vet Care & Product Sales” accounted for $34.3 billion. To maximize your share of this, it’s important to understand what customers are looking for when they visit your veterinary office.

Clients believe natural is best
A May 2022 report by global market research company Technavio reveals that customers desire natural and organic products. As pet owners tend to view their pets as family members, they take great care to address the health and happiness of their companions. As with the products they use on themselves, pet owners tend to seek a healthier way of life for their pets, avoiding products and processes that appear artificial or chemically based.

Appeal to younger pet parents
Millennials make up 32% of U.S. pet owners—the largest single share—based on a 2020/21 Statista study. Research by SPINS, a wellness-focused data technology company, suggests that natural and organic pet products are desired by 70% of Millennial pet owners, while 68% of Millennials and 73% of the younger Gen Z’s would spend more on sustainable pet products. Clearly, this presents a promising opportunity to optimize the products your veterinary business offers on-premises.

Something to chew on
Many of the products you offer clients may be available from manufacturers who meet natural and sustainable criteria. Pet toys made from materials such as natural wool, hemp, and organic cotton, or natural rubber, offer pet- and planet-friendly alternatives to plastics and other synthetic products.

Treats and supplements
Needless to say, edible pet treats made from all-natural and organic ingredients will appeal to clients concerned about their pet’s well-being. Increasing demand for pet supplements and vitamins has kept pace with interest in overall nutritional products. Demand for pet items containing CBD, in particular, grew 22% in 2021 according to SPINS data. In fact, AKC figures from 2021 show that more than a third of dog owners purchased a CBD product, particularly treats and shampoo, to help with their pet’s anxiety/stress, arthritis/sore joints or pain.

Pet foods
While organic and natural claims have been part of the premium pet food category for quite some time, natural preservation approaches, including botanicals such as green tea and rosemary, now provide additional ways to distinguish products you may wish to offer. These also target consumers who embrace the “clean-label” trend toward enhanced transparency and simple, easy-to-understand ingredients. One more significant trend to consider in this category is the increasing interest in wet pet food, which grew at 1.5 times the total market in the year preceding a 2021 story about the phenomenon on

Healthier habitats count, too
While you’re considering products with special appeal for your clients, be sure to think outside the house as well. For example, when a need for flea control indicates treatment of a client’s yard and garden, the question of how to get rid of fleas without chemical insecticides is only natural. A solution such as Flea Destroyer’s microorganism-based formula lets you complement whatever pet meds or other treatments you recommend with a people-, pet- and planet-friendly strategy that uses the fleas’ own natural enemy to break their life cycle outdoors.

You see a wide variety of clients in your day-to-day practice. Take advantage of current trends to make their visits to your veterinary office even more worthwhile—by offering natural, organic and sustainable solutions.

For more information about adding Flea Destroyer’s chemical-free, microorganism-based, larva-killing capability to your recommended solutions, call 310-952-5047 or visit

The perfect “flea speech” and why your clients need to hear it

Since fleas are a fact of life for patients and pet owners alike, veterinary professionals can help clients better understand the risks fleas pose and how to deal with them—often before the client is even aware of the problem.

1: First, a reality check
First, you might begin your discussion by helping clients learn about the ideal conditions for fleas to thrive. In the western and southern U.S., fleas are a year-round problem. In areas that are very hot or very cold, repeated flea infestations are rare. Clients should be vigilant for warning signs of fleas, including pets who are biting, scratching or licking themselves, or pets with itchy skin or sores.

2: More fleas than meet the eye
Next, you can teach your clients that the adult fleas they see are only the tip of the iceberg. The flea has a four-stage life cycle. Adult fleas lay 20-30 eggs per day, which fall off their host and nestle in carpets and bedding, as well as outdoor areas where domestic and feral animals may visit or live (for example, beneath decks of homes or in crawl spaces). There, the flea lives out its larva and pupa stages, largely unseen. So, if a client sees fleas on their pets, there are certainly more on the way.

3: Fleas can be dangerous, not just irritating
Veterinary professionals should help their clients understand that fleas pose more danger to pets and humans than simply leaving irritating, itchy bites. Flea infestations may cause serious allergic reactions and bacterial skin infections. Even worse, they may transmit parasites and cause symptoms such as anemia, weight loss and lethargy in pets.

4: Flea control needs a strategic plan
Having taught your clients about the scope and consequences of untreated flea infestations, you may now help them develop a strategic plan to help end current and future infestations. Breaking the life cycle of the flea is crucial. In addition to killing the live fleas on pets, clients must also clean their pets’ bedding, and vacuum areas inside the home where flea eggs may fall. Most importantly, clients must treat outdoor areas with non-toxic, chemical-free products to kill fleas in their larval stage. A microorganism-based solution such as Flea Destroyer offers an all-natural option that will not harm pets or humans.

5: You’re here to help
You may end your “flea speech” by inviting your clients to rely on your experience. You can be the expert to put an end to their flea troubles. By recommending Flea Destroyer, you will help your clients avoid products that may be unsafe for certain animals. Remind them that without a comprehensive plan to kill fleas on their pets as well as indoors and outdoors where they live and breed, they will not be able to provide their pets with a home free of fleas.

For more information about adding Flea Destroyer’s chemical-free, microorganism-based, larva-killing capability to your recommended solutions, call 310-952-5047 or visit

How to get rid of fleas – Find and destroy their favorite habitats

Where fleas thrive

Veterinary professionals in the western and southern United States know that “flea season” continues year-round. While flea control for pets, homes, and yards remains a hot topic, it is helpful to understand where the flea problem begins, and that addressing the outdoor areas where fleas breed and thrive is necessary for preventing and controlling repeated infestations.

The “cat flea,” Ctenophalides felis, the prevalent flea species on domestic dogs and cats, thrives in habitats where daytime temperatures are moderate and humidity is reasonably high. Thus, coastal areas are prime real estate for these persistent pests. In hotter inland areas, fleas prefer habitats with reliable shade. Vegetation-covered areas near structures and the sleeping places of feral animals, such as crawl spaces, are likely to be flea population centers.

Adult fleas cannot survive in hot and dry environments (temperatures above 95ºF/35ºC, less than 75% relative humidity). Areas that maintain these conditions for more than 40 hours per month naturally reduce flea infestations, as larvae cannot survive for longer than two days there.

Similarly, cold environments tend to inhibit flea populations. Adult fleas die within five days when temperatures drop to 30.2ºF (-1ºC) or below. Low temperatures are more lethal to flea eggs and larvae, which require 55.4ºF (13ºC) at a minimum for development. However, even in colder climates, fleas will survive in wild-animal dens, on the fur of warm-bodied hosts – both domestic and wild – and inside heated structures.

Habitat is a key to flea control
Flea eradication is a multi-step process, often frustrating for clients and patients alike. Treating pets and indoor spaces may eliminate fleas in the short term. But the critical missing step for most clients is to treat the areas where fleas originate – outside the home. Without this key strategy, flea-free pets will continue to bring fleas back inside.

Check the deck!
Feral animals (squirrels, raccoons, opossums, rats) often shelter in hidden crevices under a house or deck, where they provide an ideal environment for fleas to live. Animals that seek shady areas, protected from wind and rain, provide an incubator for fleas to thrive.

The solution – beneficial nematodes

Help your clients treat flea infestations at the source. Flea Destroyer is a non-toxic, chemical-free, biological solution that contains beneficial nematodes. These live, worm-like, microscopic creatures hunt down flea eggs and larvae, preventing them from growing into adult fleas.

Fortunately, the very places that provide ideal conditions for fleas also make a perfect home for nematodes. Easy to apply by mixing them with water and spraying directly onto the soil, beneficial nematodes go to work immediately, penetrating deep into the ground to find their prey – flea eggs and larvae.

Flea Destroyer is odorless and harmless to humans, sparing the families above from the wafting odors and harmful effects of chemical pesticides. Also, beneficial nematodes pose no risk to other beneficial insects who live in the outdoor spaces of homes and gardens.

The beneficial nematodes in Flea Destroyer have been chosen specifically. Steinernema feltiae and steinernema carpocapsae are natural predators for fleas in their early life-cycle. When applied to areas with adequate moisture, moderate temperature, and away from direct sunlight, these nematodes will remain in the areas favored by feral animals, continuing to devour eggs and larvae.

To learn more about complementing your pet- and home-oriented solutions with a natural, microorganism-based treatment that breaks the flea life cycle, call 310-952-5047 or email us at [email protected].

Why you should add Flea Destroyer to your flea recommendations

It is a logical strategy to focus on eliminating fleas from your clients’ pets and houses. But it isn’t a truly comprehensive strategy. Controlling the flea population outdoors, before their hosts ever step into the home, will also help prevent recurring infestations. The key is to use an all-encompassing approach to flea control.

Consider the big picture
Answering the question of how to get rid of fleas on dogs and cats requires looking at the big picture of this pest’s entire life cycle and the environment where much of that life occurs. Since the adult stage of fleas represents only a small percentage of the flea’s life-cycle (compared to time spent as egg, larva and pupa), attacking fleas before they fully develop should be a key component of a complete strategy.

An endless source of new fleas
The space outside your client’s home is a key area to consider. While flea medications, sprays and carpet powders may be an effective strategy for eliminating indoor fleas, lawns and gardens continue to serve as a perpetual reservoir of new fleas ready to hitch a ride back inside. Flea eggs may be spread both by pets and by flea-ridden feral animals who visit the yard.

A natural, chemical-free solution
Flea Destroyer was formulated specifically to eliminate fleas developing outdoors, before they grow up. It breaks their life cycle using a method that also answers increasingly common client questions regarding how to get rid of fleas naturally. Rather than containing a chemical flea agent, each carton of Flea Destroyer contains approximately 10 million beneficial nematodes of the species Steinernema feltiae and Steinernema carpocapsae. These nematodes carry symbiotic bacteria that quickly kill flea larvae, which then become food for the next generation of nematodes.

Kill fleas before they bite
Flea Destroyer goes to work before the humans and pets receive their irritating bites. Most chemical solutions require the flea to bite its host in order to ingest the poison that will kill it. Instead, the beneficial nematodes in Flea Destroyer are the hunters. They actively locate and infect the flea, killing it before the flea has the chance to go after a blood meal from people or pets.

A laboratory-validated strategy
The potential of using beneficial nematodes as a flea-control solution has been recognized for decades. The efficacy of this approach was assessed in this laboratory study published in the Journal of Nematology.

Flea Destroyer has been formulated to make it easy for your clients to expand their flea control strategy to the outdoors. An annual application using a hose-end sprayer, tank sprayer or watering can is typically sufficient for most infestations, with a second application indicated for severe situations.

Part of a complete flea-control solution
Sprays, powders and prescription medications all play a role in relieving your patients and clients from chronic flea aggravations. However, adding Flea Destroyer to your recommendations will help your clients to prevent new generations of fleas from arising outdoors and prolonging the problem.

To learn more or order product for your practice, call 310-952-5047 or fill out this contact form.

How to keep your patients flea-free this summer

As creatures great and small emerge to enjoy the summer sunshine, now is a good time to give extra thought to some of the smallest ones, whose appearance won’t be welcomed by either your patients or your clients.

A more comprehensive approach
We’re talking about how to get rid of fleas on dogs, on cats, and in the home. As a trusted source for advice on flea control, veterinary professionals can benefit from introducing clients to a more comprehensive approach than one that’s limited to the usual meds, carpet powders and insecticide sprays. Especially when that approach also addresses the growing desire among clients for solutions that answer the question of how to get rid of fleas naturally.

The missing link is outdoors
To find the missing link in most flea-control efforts, look no further than the yard outside the client’s door. That’s where the majority of the flea’s life cycle – in the egg, larva and pupa stages – develops. The remedies mentioned above aren’t effective in this environment. What’s needed to support your indoor flea-control tactics is a defense that’s right at home out here: a product known as Flea Destroyer.

Flea-killing microorganisms
Flea Destroyer is a biological solution to a biological problem. It accomplishes flea pest control using beneficial organisms – the nematodes formally known as Steinernema feltiae and Steinernema carpocapsae. Native to soil, bark and ground litter, these microorganisms penetrate flea larvae and release bacteria that kill them before they can develop into adult fleas. They break the flea life cycle to end recurring future generations of fleas. Equally important, these particular nematodes are safe for people, pets and plants. They also won’t harm beneficial insects in the client’s garden, such as ladybugs, lacewings and praying mantis, as well as earthworms.

Easy to apply
Flea Destroyer is easy for clients to use. They simply add water to dilute the product, then apply it to their lawn and garden using a hose-end sprayer, pump or tank sprayer, or a watering can. A single container of Flea Destroyer treats approximately 2,000 square feet of yard under ideal conditions, or 1,000 square feet if the infestation is heavier. A single annual application is typically sufficient, although a supplemental treatment may be indicated for severe flea problems.

Naturally complements other solutions
Now being introduced only through veterinary professionals, Flea Destroyer enables you to offer clients a proven answer to recurring flea issues. It’s the kind of natural, chemical-free solution they increasingly seek. Easily stored for up to a year depending on temperature, Flea Destroyer can become a primary weapon in your flea-defense arsenal – a strategic complement to other products you may provide for immediate suppression of adult fleas.